General Electric (aka GE ) celebrates innovators–those who are hard at work, making the world a better place.
A partnership between GE and cinelan, GE FOCUS FORWARD commissioned 30 three-minute films from an impressive roster of award-winning international filmmakers. The creative brief was simple: tell a story about an innovator or a world-changing idea, and do it in about 180 seconds.
The films premiered in 2012 and 2013 at film festivals across six continents as they also went live online. The films have now been viewed and shared in 150 countries on seven continents (a special screening was arranged for science conference in Antarctica).
The series has been honored by the Clio, Webby and Tribeca Disruptive Innovation Awards. The films continue to reach new audiences and receive invitations from festivals around the globe. An even greater measure of their success is the way these stories make people feel–inspired.
Here with Go.Asia we will select some really inspiring ideas / videos to share with you. If you are interested to go through all the short films, check it out at the official website.
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