General Electric (aka GE ) celebrates innovators–those who are hard at work, making the world a better place. A partnership between GE and cinelan, GE FOCUS FORWARD commissioned 30 three-minute films from an impressive roster of award-winning international filmmakers. The creative brief was simple: tell a story about an innovator or a world-changing idea, make people feel inspired, and do it in about 180 seconds. To know more, click here.