BBDO and Proximity Singapore is celebrating World Environment Day (5th June) by partnering with CarbonStory, a crowd funding platform for climate change projects, to bring a shocking reality to life using an eye-opening digital campaign.
Inspired by the World Environment Day slogan ‘Raise your voice, not the sea levels’, BBDO and Proximity Singapore and CarbonStory aim to encourage people to reduce their carbon footprint and offset what is left.
We all know that greenhouse gases, carbon dioxide being one of the main offenders, contribute to global warming. However, most people believe that only coastal areas will be affected by rising sea levels. BBDO and Proximity Singapore has created a one-of-its-kind interactive web experience that uses Web GL to show viewers the catastrophic impact of global warming and melting ice caps on their very own neighbourhoods with the help of Google Street View.
Users can choose any location in the world on Google Street View and see what it will look like after sea levels have risen. They can then share their Street View under water on Facebook and Twitter. The idea isn’t just about shocking people, but giving them an opportunity to be a part of the solution by calculating and offsetting their carbon footprint using CarbonStory’s website.
“We are thrilled to be collaborating with World Environment Day. ‘World Under Water’ has so far seen almost 1 million user-generated ‘under water’ locations created and shared by people from 186 countries. It’s fantastic that technology has enabled us to build such a strong emotional connection with people globally, empowering those people to take action against climate change”, commented Ronald Ng, chief creative officer of BBDO and Proximity Singapore.