Celebrity chef Jamie Oliver launched an anti-junk-food marketing campaign, #AdEnough, to protect kids from adverts for food and drink products that are high in unhealthy fats, sugar and salt.

Jamie Oliver explained,

“If kids are constantly being targeted with cheap, easily accessible, unhealthy junk food, just think how hard it must be to make better, healthier choices. We have to make it easier for children to make good decisions.

These ads undermine any positive work we’re doing in schools or at home to tackle the rise of childhood obesity. Currently, there’s nothing in place to protect our kids from seeing these adverts – apart from literally covering their eyes! And that’s where our #AdEnough campaign comes in…”

Go.Asia, the organizer of Think.Cook.Save Health & Food Education, supported his social media campaign joining force to promote it in Hong Kong and across Asia. We hope to gain more supports for #AdEnough and protect our kids’ health and future!

Source: Jamie Oliver official webpage