Organization: Hong Kong Cancer Fund
Details: This year, a number of fantastic brands are showcasing specially selected pink products in support of our Shop for Pink fundraising campaign. Every time you buy one of these special pink products, part of the proceeds will go towards Cancer Fund’s free breast cancer care services. So, you won’t only be treating yourself, you’ll be helping women touched by breast cancer. It’s the perfect excuse to shop!
Background: Pink Revolution is Cancer Fund’s annual breast cancer awareness and fundraising campaign. It aims to promote the importance of early detection and raise funds for our free breast cancer support services.
Duration: October 2014
Nature: Fund raising
Region: Hong Kong
Source of Information: Hong Kong Cancer Fund